Against the likes of a new Toyota Tacoma TRD Pro or Ford Ranger Lariat FX4, you may have cried foul at examples of the 2020 Jeep Gladiator Rubicon hitting dealer lots with eye-watering price tags. We can’t blame you, either. Spec out a fully loaded model, and the sticker price will round the $60,000 base, and possibly keep on going from there. Now, as January draws to a close, there’s some more wheeling and dealing going on. CarsDirect reports that buyers looking to pick up a new Gladiator can save as much as $9,000 in some parts of the country thanks to new dealer discounts.
To break that down a little bit, the total discount you may be able to get depends on which Gladiator you buy. For example, Jeep has a $2,000 bonus cash offer going on through Monday, February 3. However, that deal does not apply to the Rubicon — just the Sport and Overland trims. That’s not to say dealers aren’t discounting Rubicons on their own, though. Sticking with CarsDirect, they found dealers in California offering substantial discounts. South County Chrysler Dodge Jeep Ram in Gilroy, California is advertising $9,000 off this Gladiator Sport S as of January 29.
Yes, you can feasibly buy a brand new Jeep Gladiator for just under $31,000 (excluding fees). It’s worth mentioning that deal is subject to some terms and conditions, but saving 30 percent off the base Gladiator’s sticker price is nothing to scoff at. And did you notice that one has a six-speed manual?
There may be some deals where you live
Of course, the actual discounts you can find on a 2020 Jeep Gladiator can vary wildly depending on where you live. Here in Colorado, you likely won’t save quite that much money. That said, however, I did come across this Gladiator Overland for $8,221 off. With the bonus cash and $6,820 savings, you’d save a healthy amount of depreciation looking around and finding the best offers.
Jeep isn’t currently offering deals on the Wrangler, so the bonus cash and dealer discounts may actually make the Gladiator more affordable, if only temporarily. On the other hand, the same dealers may be taking notice that they aren’t making huge headway against their less expensive competition. The Toyota Tacoma TRD Pro rings in at under $50,000. Spring for the Ford Ranger Lariat with an FX4 package and you’re spending even less money. That’s to say nothing of the Nissan Frontier Pro-4X or the Chevrolet Colorado ZR2, either.
With these discounts, the 2020 Jeep Gladiator could actually get in serious contention when it comes to price. You may have scoffed at a price tag over $60,000, but at least $9,000 or so off that price is easier to stomach.