Toyota Tacoma Puts Up Another Month of Strong Sales – Best August Since 1996

July 2018 midsize truck sales

August was a good month for the Toyota Tacoma in the midsize segment, with the brand claiming that this was the best August since back in 1996.

That’s a gain of 35.3 percent for Toyota’s mid-sizer, the perennial best-seller in this segment. In total, Toyota sold 23,532 Tacomas in August.

The next largest gain was made by the Honda Ridgeline, which moved 2,792 units in August for a monthly gain of 6.97 percent. For the year though, the Ridgeline is still down by 14.81 percent compared to the same point in 2017.

The Nissan Frontier continued its sales slide in August, down month-over-month by 1.38 percent, and down by 1.52 percent compared to this time last year.

We don’t know how the Chevy Colorado or GMC Canyon did, because GM now reports its sales quarterly.

You can see all the numbers in the chart below.

Aug 2018 Sales Aug 2018/2017 YTD 2018 # YTD 2018/2017 %
Toyota Tacoma 23,534 35.30% 161,644 24.95%
Nissan Frontier 4,573 -1.38% 50,856 1.52%
Honda Ridgeline 2,792 6.97% 20,268 -14.81%
Chevrolet Colorado N/A* N/A* N/A* N/A*
GMC Canyon N/A* N/A* N/A* N/A*


Toyota has revised their TRD Pro lineup for 2019. Check out the video below for our overland review of the 2019 Toyota Tacoma TRD Pro! Check back to for more sales news, views, and real-world midsize truck reviews.