July 2018 Midsize Truck Sales: Tacoma Sales Up Over 25%, Frontier Loses Momentum (Report)

Chevy and GMC will report the next round of sales for the Colorado and Canyon in October.

July 2018 midsize trucks sales report
Midsize truck sales were a mixed bag in July, as the Tacoma continues to gain momentum. [Photo: TFLtruck]
Midsize trucks continue to gain in popularity. Last month, nearly every contender’s sales percentages picked up by double digits. The Chevy Colorado, for instance, picked up by an astounding 38.9 percent, averaged over the past quarter. Now, we don’t have sales figures for the Colorado or GMC Canyon, as GM now reports their sales quarterly.

However, July 2018 sales still showed a significant gain for the Toyota Tacoma. Sales of the best-selling midsize truck picked up 25.7 percent over 2017. Throughout the year, Toyota has moved 138,110 examples of their midsize truck, handily beating every other truck in the segment.

The Nissan Frontier, on the other hand, did not fare quite so well. Sales dropped by 40.1 percent in July 2018. That decline practically erased the year-to-date sales momentum it had established by June. While year-to-date sales were up 10.3 percent in June, now sales are up just 1.8 percent. With rumors floating around that we may soon see a new Frontier, perhaps people are holding out. Still, the good old Frontier has still gained some momentum in 2018.

The Honda Ridgeline did have a small uptick in sales last month. In total, its sales were up 0.2 percent. Sales throughout the year, however, are down 17.5 percent. The Ridgeline’s Daily Selling Rate (DSR) also slid by 18.0 percent in July, marking another month of slow sales for the model.

July 2018 Sales July 2018/2017 YTD 2018 # YTD 2018/2017 %
Toyota Tacoma 21,844 25.7% 138,110 23.3%
Nissan Frontier 4,582 -40.1% 46,283 1.8%
Honda Ridgeline 2,488 0.2% 21,182 -17.5%
Chevrolet Colorado N/A* N/A* N/A* N/A*
GMC Canyon N/A* N/A* N/A* N/A*

Toyota has revised their TRD Pro lineup for 2019. Check out the video below for our overland review of the 2019 Toyota Tacoma TRD Pro! Check back to TFLtruck.com for more sales news, views, and real-world midsize truck reviews.