Should Ford bring back the big Excursion SUV? We recently received this question from Ryan Carr:
Will Ford bring back the Excursion? I remember growing up in Texas, they always seemed to be real popular. I would love to have one today with a modern look and tech.
Indeed, Ford has announced their renewed focus on crossovers, SUVs, and trucks. Why not design and produce the next Ford Excursion, an SUV that is based on the new Super Duty frame that is capable of towing over 10,000 lbs?
The idea makes sense considering that GM no longer offers the heavy duty version of the Chevy Suburban 2500 for public consumption. Many consumers are looking for a full-size SUV such as the Ford Expedition Max or a Chevy Suburban, but they have a need to carry many people and tow 10,000 lbs or more. A loaded toy-hauler camping trailer or a large boat can easily exceed 10,000 lbs in weight. The new Expedition is rated to tow around 9,000 lbs, but it is still limited by its payload capacity. There is a market for an SUV that can carry six people and tow a very heavy load. The question is – how big is this market?
The new 2018 Ford Expedition and the Lincoln Navigator are gaining in sales, so there is demand for big luxurious SUVs.
It’s much easier said than done. Developing a new vehicle, albeit one that is based on an existing chassis, is a big investment. It’s risky in an unpredictable world economy climate. Should Ford take the plunge? Let us know your feedback using the poll and the comments section below.
Here is another big SUV that is gaining popularity – the redesigned 2018 Ford Expedition, which is loosely based on the Ford F-150.