The Detroit Auto Show will no longer be a winter affair, as starting in 2020, the show will begin on the week of June 8th.
One of the biggest driving factors for moving the show was getting out of the cold, but not just because it makes us uncomfortable. This way, brands are able to utilize outdoor spaces and deliver “dynamic exhibits and experiential opportunities” to the those attending. Outdoor ride and drives, off-road challenges and vehicle debuts are just some of the features now available to automakers.
“Our show is undergoing its most significant transformation in the last three decades,” said Rod Alberts, Executive Director, NAIAS. “Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers.”
A shorter move-in schedule thanks to the summer weather is possible, and holidays in November, December and January no longer have to be taken into account for load-in, resulting in a cost savings for brands.
If you don’t live in the Detroit area, what does this mean to you? The Detroit Auto Show still hosts some of the largest automotive product reveals of the year (the 2018 show debuted the new Ford Ranger, Nissan Altima, Subaru Forester and more) but not instead of seeing all the new metal at the beginning of January, much of it will be shown at the start of the summer months.
“Hyundai is always excited to participate in the North American International Auto Show and display its products to the Motor City,”said Jim Trainor, Director, Hyundai Motor America. “We already are planning an exciting reveal in 2019. It certainly will be a new experience leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen. We look forward to the evolution of the show.”
The 2019 Detroit Auto Show is still set to go on January 14, 2019.