• Is FCA Still Considering a Ram Midsize Pickup Truck?

    2017 fiat toro
    Fiat Toro

    Once again, speculation that we might get an FCA Ram Midsize pickup truck is floating around. The mid-size pickup truck market is poised to expand, rapidly. We’ve recently seen proof that the Jeep Wrangler pickup truck is undergoing testing and we’re seeing other small to mid-size trucks testing too.

    Once again, following the interview that Brent Snavely, of the Detroit Free Press posted on USA Today, we have a great quote from the head of Fiat Chrysler’s Jeep and Ram brands, Mike Manley.

    “In terms of midsize pickup for Ram I very much believe that that’s an opportunity for the brand,” Manley said. “Not just because of the success of the few competitors that have been playing in that field, but I …have been part of the history of the brand, I think it remains a great opportunity for us. But I have no definitive plans for that to announce today.”

    Ah, but there is an issue: Jeep’s upcoming midsize pickup truck. If Ram gets the “go ahead” and builds a Ram Midsize pickup truck, would it be shopped against the Jeep Wrangler pickup truck? I asked around and the consensus (mostly) agrees that they might overlap, but the Jeep Wrangler pickup truck customer is different from the Ram Midsize pickup truck.

    The Jeep Wrangler pickup truck is still a Jeep. That means it’s expensive, built specifically for off-road and it’s not the most practical vehicle for many consumers. The Ram Midsize pickup truck will (most likely) have a greater payload and towing capacity over the Jeep Wrangler pickup truck. It should be less expensive all around and be a better daily driver. This is just logic and speculation, there are no hard facts here.

    Still, it’s nice to hear Mr. Manley say what many of us have been hoping for – a baby Ram.

    What do you think?

    Speaking of Jeep pickup trucks…

    Nathan Adlen
    Nathan Adlen
    Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism - Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.

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    6 thoughts on “Is FCA Still Considering a Ram Midsize Pickup Truck?

    1. It would make perfect sense in a CAFE point of view. FCA should not worry about payload/towing capacity with this model and only offer small 4 cylinder engine’s only focusing on fuel efficiency . I can see this Toro compete in a new type of pick up class, like the Hyundai Santa Cruz.

    2. Build the Jeep, give it the correct front end and real front and rear bumpers for a real jack.

      Leave the fiat to die.

    3. That Fiat is actually really good looking, and would fit well for what many suburban and city owners would use a truck for. They are already building the Jeep truck so add this, looks similar to the Subaru Baja and will fill the void they left.

    4. Always thought that the Dodge Dakota or the first gen Toyota Tundra was the proper sized truck for me. Would love to see this segment return and expand.

    5. Totally agree with Mark. I run and Love my 06 Tacoma 4 door 4×4. BUT…
      Yes, would love something just a little Bigger. 1st gen Tundra. Perfect…

    6. Why not bring back a Cherokee based midsize pickup? There is a rendering online that shows a red Cherokee midsize pickup for present day. If a Grand Cherokee based pickup were built, it would be extremely popular. The front end of a grand Cherokee would flow very nicely. This design would also allow a Jeep based midsize to compete with Chevy Colorado and GMC Canyon. Folks are seeking SUV based vehicles, and by using the Cherokee as a base for a midsize, FCA would really have something.

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