Ford and Toyota Continue to Lead the February Sales Pack [Sales Report]

2016-Ford-F150-Toyota-Tacoma

Full-Size Truck Sales

Feb 2016 # Jan 2016 # Feb ’16/Jan ’16 % Feb 2016/2015 YTD 2016 # YTD 2016/2015 %
Ford F-Series 60,697 51,450 18.0% 9.9% 112,237 2.4%
Chevrolet Silverado 43,136 37,863 13.9% -5.0% 80,999 -0.6%
Ram 38,555 29,938 28.8% 23.0% 68,493 14.0%
GMC Sierra 15,202 14,381 5.7% 0.3% 29,583 6.5%
Toyota Tundra 8,301 7,232 14.8% -8.3% 15,533 -9.9%
Nissan Titan 1,060 937 13.1% 29.9% 1,997 25.6%

February sales figures are in and once again the F-series reigns supreme among full-size trucks, selling a total of 60,697 units. It seems consumers were able to shrug off their holiday hangovers by the end of January and were once again ready to pull out the check books last month. Compared to January, all full-size trucks saw healthy growth, although the GMC Sierra didn’t keep pace with the rest of the pack. The aging Tundra is also losing its appeal with consumers, as year-to-date sales are down nearly 10% versus 2015, the most of any truck on the market.

Mid-Size Truck Sales

Feb 2016 # Jan 2016 # Feb ’16/Jan ’16 % Feb 2016/2015 YTD 2016 # YTD 2016/2015 %
Toyota Tacoma 14,172 12,717 11.4% 14.5% 26,889 13.1%
Chevrolet Colorado 7,394 5,508 34.2% 12.7% 12,902 3.2%
Nissan Frontier 6,834 6,363 7.4% 11.9% 13,197 10.2%
GMC Canyon 2,440 2,270 7.5% -2.9% 4,710 -0.2%

In the mid-size market, the Chevrolet Colorado had the most impressive month-over-month growth, although the Tacoma still managed to nearly double the Colorado’s numbers. Will the GM Colorado/Canyon twins ever catch up? The Duramax engine option might help but likely not enough. While many consumers love the idea of a small diesel, the recent Canyon Duramax we tested was nearly $45k. That’s a lot of money for most people to spend on a midsize pickup. Once the new Honda Ridgeline hits the market, sales will get more diluted… although some people struggle with accepting the Ridgeline as a truck.

Brian is an engineer by trade but his true passion is anything automotive. He wakes up every morning to search the web for the latest industry news. He enjoys taking his Tacoma 4×4 off-road in the mountains of Colorado where he spends his free time hiking, biking, and snowboarding with his wife and dogs near their Rocky Mountain home.