Is the 2016 Fiat Fullback Pickup Truck a Baby Ram Incognitus?

Fiat fullback dunes back
The 2016 Fiat Fullback pickup truck was unveiled at the 2016 Geneva Motor Show shortly after its debut as a concept at the Dubai Motor Show, this past November 2015. Under the skin, the Fiat Fullback pickup truck is a Mitsubishi Triton. That’s not a bad thing, the Mitsubishi Triton is highly regarded overseas and it has the potential to put Fiat into the pickup truck business in North America.

fiat fullback-1-1200x630-c
Currently slated for the European and Middle Eastern market, the Fiat Fullback pickup truck gets either a 110 or 178 horsepower, 2.4-liter aluminum turbo-diesel engine. If it follows the base model Mitsubishi Triton’s base engine’s output, it should make around a maximum of 143 lbs-feet of torque. A five-speed automatic gearbox and an all-wheel drive system with rear electronic differential will be available. The 2016 Fiat Fullback comes in Single Cab, Extended Cab, Double Cab and Chassis cab, three trim levels, three engines and two transmissions available.

Could this be a baby Ram pickup truck?

fiat fullback-int
According to FCA: “All versions of the Fullback have a maximum height of 1,780 mm and are up to 1,815 mm wide with a wheelbase of 3,000 mm. The length varies depending on the configuration – 5,155 mm (Single Cab), 5,275 mm (Extended Cab), 5,285 mm (Double Cab). Also the length of the cargo compartment changes – 2,265 mm (Single Cab), 1,850 mm (Extended Cab) and 1,520 mm (Double Cab). The payload capacity, according to the configuration, comes up 1,100 kg.”

fiat fullback-bed
If my math is correct, that means the Fiat Fullback pickup truck can hold up to 2,245 lbs. That’s more than many 1/2-ton trucks. Keep in mind: European regulations are vastly different than North American regulation. If (and that’s a big “IF“) the Fiat Fullback pickup truck was sold on our shores, it would be a vastly different truck than its European counterpart. It would need to match the performance of the Chevrolet Colorado, GMC Canyon and upcoming Ford Ranger (to name a few) which would require more power, torque and adherence to our strict safety requirements.

It could be interesting to have another player in the rapidly expanding, mid-sized pickup truck battle in our market.

What do yo guys think?

Speaking of competitive mid-sized diesel pickup trucks…

Nathan Adlen reviews vehicles from the cheapest to the most prestigious. His words, good humor and video are enjoyed worldwide.
Nathan Adlen reviews vehicles from the cheapest to the most prestigious. His words, good humor and video are enjoyed
worldwide.
Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism - Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.