The 2016 Gold Hitch awards truck evaluation is heating up. A winner will be picked for each truck category: midsize, light duty, and heavy duty. And the awards will be announced on March 16th, 2016.
The extreme Ike Gauntlet towing test is still at the core of the Gold Hitch awards. This is a challenging test of any truck’s towing ability, and any weaknesses will be quickly visible. We load the trucks near payload and/or towing maximum capacity and run them 8 miles up and down a 7% grade stretch of I-70 between 9,000 and 11,158 feet above sea level. This is where the engine, transmission, brakes, suspension, and chassis are tested to their limits.
We are so excited about it that we created a new Ike Gauntlet logo and a t-shirt and hat campaign to go along with it. We are planning to launch the apparel campaign within the next 2-3 weeks, well in advance of the 2016 Gold Hitch awards announcements. You will be able to purchase the apparel via our partner – teespring.com. We will publish the link when it’s ready.
What do you think of the new logo and t-shirt design? Let us know in the comments below.
Check out the Ike Gauntlet extreme towing test video playlist here.
