• Little Movement in Full-Size Truck Sales as Ford F-Series Continues to Dominate [Sales]

    2016 Ford F-150 Lariat

    There’s an old saying that nothing is certain except death and taxes. One more should be added to that list: that the Ford F-Series will be the best selling full-size truck in the United States.

    Ford sold a healthy 65,500 copies of their ubiquitous truck, 3.3 percent more than in September of 2014. For the year, sales are at 629,951, a 1.5 percent increase over the same time last year.

    To put it into perspective, the 65,500 sales number means that Ford sold approximately 2,112 trucks per day. That’s per day. Breaking it down further, that’s 88 per hour, or 1.47 trucks per minute. Absolutely staggering.

    Not that the Chevrolet Silverado is far behind. The big Chevy had a solid month with 51,647 sold, a 10 percent increase over September 2014. For the year, sales are 492,551 for a 14.8 percent increase, the best in the field.

    For the math fans out there, that’s a mere 1,666 per day, or 69 per hour, for a measly 1.16 trucks per minute. It’s like they aren’t even trying.

    Topping off the big three is the Ram pickup, which had a good month of sales with 40,931 for the month, a three percent increase. Yearly sales increased three percent for a total of 371,574.

    It’s only fair to point out that the Ram sold 1,320 per day, 55 per hour and 0.92 per minute, not even a full truck. They’ve got some work to do.

    GMC sold 18,521 Sierras for a 0.2 percent loss over September 2014. For the year, 180,174 Sierras left GMC dealerships, a stout 8.6 percent increase.

    By the way, Toyota and Nissan still make full size trucks.

    Oct 2015 # Oct ’15/’14 % YTD 2015 # YTD ’15/’14 %
    Ford F-Series 65,500 3.3% 629,951 1.5%
    Chevrolet Silverado 51,647 10.0% 492,551 14.8%
    Ram 40,931 3.0% 371,574 3.0%
    GMC Sierra 18,521 -0.2% 180,174 8.6%
    Toyota Tundra 9,514 -0.1% 99,140 0.8%
    Nissan Titan 882 -10.9% 10,403 -2.6%


    As proof, check out this TFLtruck video review of the 2015 Toyota Tundra TRD Pro:

    John Inama
    John Inama
    John’s love of cars started an early age. He bought his first issue of Road & Track at age 12, and has wanted to be an automotive writer ever since. He believes in the old adage that it’s more fun to drive a slow car fast than a fast car slow. When not writing about cars, John is a professional computer geek and lives with his wife and dogs on the high plains of Wyoming.

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    34 thoughts on “Little Movement in Full-Size Truck Sales as Ford F-Series Continues to Dominate [Sales]

        1. Its about as much apples to apples as when for years Ford grouped their Ford vehicle sales together with Mercury sales for Total Ford sales in their advertising and press releases. It’s not GM’s fault that Ford couldn’t sell enough of a rebadged Mercury line to keep it viable.

          I’m not trying to start an argument, just point out that Ford used to lump their separate brands into total Ford sales when comparing their models to other brands and that was just fine for Ford supporters.

    1. These numbers hide how poorly the F-150 is doing. F series refers to the F150 and the F250-F650 (or maybe it’s F550, can’t remember). What it doesn’t show is that the Silverado 1500 is outselling the F-150.

      1. What is your point RAM means 1500 and up. Silverado means 1500 and up. Sierra means 1500 and up. Its apples to apples. So if the F150 isn’t outselling the 1500 Silverado than the HD segment is really killing GM. Regardless Ford is selling more full size pick up trucks. Not sure why people bring up this F series thing as if Silverado naming only means 1500 Silverado.

        1. Ford sales include F150 thru F550. Chevrolet sales include Silverado 1500 thru 3500. Chevrolet does not sell a Silverado in the 4500 or 5500 segment. GM sells more full size pickups then Ford and that is without a 4500 or 5500 truck. GM also sells more mid size trucks then Ford. And GM sells more full size suvs then Ford which are based on a truck frame. GM blows Ford away on all truck sales and it does not look like that will change in the future.

          1. F550 is a chassis cab only. The numbers released for F-series are for pickups only. Everyone is listing 1500 through 3500.

            1. Would like to see separate chassis cab sales. All I ever seen is 3/4 and 1 tons separated, which ford sells damn near 2 to 1 against RAM and GM.

      2. Really, the interesting stat is truck sales last year compared to this year. All of the truck makers, except Nissan, grew sales this year over last. Nissan is so insignificant their loss doesn’t really impact the whole. So we can see the Silverado grew the most, followed by the Sierra. Since Ford and RAM did not lose any truck sales compared to last year, GM must be gaining “new” customers, who do not normally buy trucks. That is significant because it means establishing a larger sales base for repeat purchases in the future. It also means the “new” truck customers are choosing GM over Ford.

        But in reality, since we don’t know the breakdown of heavy duty trucks versus half-tons, it’s hard to say if people prefer the GM 1500’s over the new F-150 or not. It *could* be that people are not buying the aging Super Duty especially knowing a new one is available next year, and the new F-150 is killing it with sales to make up the difference. Alternately, it could be the Super Duty is still selling really well and the F-150 is not doing that well. I don’t know. If people are not buying the new F-150 because they are wary of aluminum (why?) then Ford should see a big sales slump when the aluminum Super Duty hits the market next year. At the same time, if they love the new truck, they will love the new SD and Ford sales should take off next fall.

        Admittedly, Ford did see some supplier issues and transitional issues with the 2015 F-150. That probably did not help. GM is apparently working on their next-gen aluminum 1500 now, and presumably they too will see these transitional issues.

        1. The most important thing to really note here is Ford took the biggest gamble in the industry and despite the supplier and transitional issues they are still up from last year and setting record profits. With all the speculation and conversion costs of transitioning to aluminum the company still reports record profits. This is quite impressive and despite the criticism of anti Ford people and media Ford proves to be the most daring and successful pickup truck manufacturer. Ford continues to show the industry that rules can be broken and trucks will still be sold. Between 2 turbo v6 engines and an all aluminum body the F150 sets itself apart while the competition stays in its comfort zone. The competition only follows. The competition is fierce these days though I will say that.

          1. I agree, the easy thing to have done is just changed the grill and styling like the competition keeps doing but Ford made major changes to the design with the new F150; if I were in the market I’d go with the Ford. I’m looking forward to their future offerings in aluminum such as the Superduty and the Expedition.

    2. And also, what exactly is “the big three”? Ram/Dodge/Chrysler haven’t been an American brand in a long time.

    3. So GM actually sold 4668 more trucks than Ford, and that is with Ford supply lines running full throttle now (CEO Mark Fields stated in July that F150 supply was at full capacity in a Globe and Mail report).

      And Ford guys can’t say GM had higher rebates because as the Globe and Mail reported at the end of July, Ford had up to $10,000 off the price of a 2015 F150 XLT (a little higher if a customer went Lariat, Platinum, etc because there’s more mark up to play with) for the “clearance” program for 2015 F150’s. Plus there’s the option of 0% (but you didn’t quite get all the $10,000 in incentives). That is almost exactly the program GM had an their trucks too (approx. $10,000 off or a little less if you chose the 0%).

      Even Ram had a decent month hitting the 40K mark (still 30,000 or so behind GM and 25,000 or so behind Ford).

      Both top brands are selling well and that is good for the industry.

    4. Ford is putting a nail in the coffin with the Friends and Neighbors sale till Jan 4th. X-plan pricing plus rebates. It will be interesting to see the final outcome on the year.

      On earnings, keep in mind, Ford does NOT owe $9 billion to tax payers,……

      1. Neither does GM. All shares have been sold by the Government. If your government sold to early and took a loss, perhaps you should go talk to your government officials.

        Actually, Ford does still owe the government money as their loan doesn’t have to be paid back until 2022.

        Here’s a quote from Forbes, 2012.
        “Ford Motor owes the government $5.9 billion it borrowed in June 2009, the same month GM filed for bankruptcy. By Sept. 15, Ford needs to start paying that money back. In a government filing, the carmaker said $577 million is due within the next year, and the full amount must be paid off by June 15, 2022”

        But let’s not make this another who owes the tax payer money thread again. Anytime GM has a positive month above Ford, everyone seems to fall back on the same old complaints.

        1. They did not lobby to receive bail out money, this was a separate loan for a fuel efficient plant in preparation for cash for clunkers. Ford did ask the government reserve $9 billion for them in case the economy got worst but never took the money. Difference is, tax payers paid the bail out money. Not Ford’s loan. Two different situations, coincidence on timing.

          1. Now you are arguing semantics. Ford didn’t lobby for bail out money. Instead they remortgaged everything they could and then were forced to ask (lobbied) for a government loan in order to build an fuel efficient plant and is taking 13 yrs to pay it back. Who’s money does the government have? The taxpayers. That same money could be used for other programs that the taxpayer could directly benefit from, like healthcare, education etc.

            No different than a direct bailout.

    5. In the end I don’t really care what truck sells better. I buy the one that best suits my needs, has the better dealership experience, and I also take looks into account.

    6. Ford counts the F150, F250, and F350. Not sure about the 450 but they go no further than that counting sales. Everyone wants to combine gm and chevy together in sales and gm doesn’t even do that. 2 different divisions. They didn’t count Camaro and Firebird sales together either. Might as well combine Cadillac and Buick together as they share a lot. Just can’t do it.

      1. The GMC Siera and Chev Silverado are the exact same truck with slightly different grilles and headlamps. The fact is, per the above numbers, GM is outselling Ford trucks..Period.

    7. I’m shopping for a brand new 2016 truck and not a fan of a brand in particuly. What i find weird is Chevy and GMC stats are not calculated together. For me when reading the numbers CHEVY/GMC are selling more than the F-150 series. Will probably will by a F-150 but still think Chevy/GMC are selling more.

      1. The fact is that they are separate brands. GM the company may be outselling Ford the company, but Ford the brand is outselling Chevrolet the brand and GMC the brand. As long as GM continues to separate its trucks into two divisions, this will be the case.

        1. Semantics…Ford is the parent company, GM is the parent company. GM the company sold more trucks than Ford the company in the above numbers.

          1. Ford is it’s own brand, just like Chevrolet and GMC. Until you see a vehicle with GM on it, it’s Ford vs Chevy vs GMC. Separate brands, separate sales numbers. Yes, GM is a parent company to Chevy and GMC. Who is Ford a parent company to? Not Ford! Until you see a GM Silverado or GM Sierra, sales are separate!

            1. Both trucks are based on the GMT K2XX platform, General Motors’s production code for any and all of its full sized trucks. When a GMT 900 half-on frame starts out on the assembly line, it could be built as either a “Chevy” or a “GMC”. There is no GMC assembly plant nor is there a Chevy assembly plant.

              The engines are not “Chevy” small-block V8’s nor are they “GMC” V8’s, they’re “GM Gen V LT” V8 engines. These GM engines are bolted to either the GM 6L80E or 8L80E transmissions. Note again neither “Chevy” nor “GMC” have built anything yet.

              Both trucks use identical axles, computers, brakes, suspension parts… even some body panels. In fact both trucks have body panels made at the same plant, such as GM Flint Assembly or GM Fort Wayne Assembly. Again, no Chevy Fort Wayne Assembly or GMC Flint Assembly.

              It’s not until further down the assembly line, when the GMC or Chevy badges get stuck on or when the ever so slightly altered exterior body panels get bolted on, that it becomes a Chevy or GMC.

              They’re built in the same production line, sharing 99% of the same parts (inclduing all the major parts that make it a truck) and get sold at the same dealerships. The twins act as nothing more than trim levels of the same truck. I still hear bizarro claims that GMC’s are built “heavier” than an equivalent Chevy, yet climb underneath and compare parts numbers and you’ll find the same frame sku, same leaf springs, same trans, same axles, etc.

              Chevy and GMC are nothing more than fictional labels GM uses to satisfy dealer demands, borrowing from auto manufacturing history absorbed by William C. Durant nearly 100 years ago. And if Ford could manage to sell the Lincoln Mark LT today in the same volume as the Sierra, how many guys would be grouping those numbers in with the F150.

    8. I’ve always thought the GM overall number should be combined…Regardless, that is a lot of trucks! In Canada, the full size truck percentage vs all other vehicles is even crazier with Ford #1 and RAM #2 but again, that is with Chevy and GMC split out. Half ton trucks are the North American full size sedan of our generation…

    9. Just read where Ford only counts to the F450. 550 and above are considered cab and chassis trucks and are not included in sale reports.

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