• VW Amarok Pickup Trucks Caught Testing in Arizona [Spied]

    2017 vw amarok tdi testing in arizona hot spy
    VW Amarok (by Eric G.)

    Will the VW Amarok ever come to the American market? There is no official word on this yet, but several undisguised Amarok pickup trucks were caught testing in Arizona last week.

    The “Chicken Tax” of 1963 prevents light trucks made in Europe from being imported into the United States by imposing a 25% tax. Volkswagen Amarok falls under this category and thus have not been able to break into the market among competitively priced Toyota Tacoma, Chevy Colorado, and Nissan Frontier.

    (by Eric G)

    The “Chicken Tax” is supposed to go away in the near future, so this is a chance for the Amarok to enter the hotly contested segment. The Amarok features an efficient TDI turbo-diesel and relatively small dimensions. These are attractive traits in the growing mid-size segment.

    (by Eric G)
    (by Eric G)

    The 2016 Chevy Colorado will go on-sale later this year with a 2.8-liter turbo-diesel engine. The 2016 Toyota Tacoma has just been fully redesigned. It will not be easy to get market share among this bunch, but the Amarok can do it with a help from a loyal Volkswagen customer base. If it’s priced below the competitors, it can use the name recognition of the efficient TDI badge to sell many trucks.

    Thanks to Eric G. for providing these images.

    Check out this TFLtruck prototype hunting video of the 2016 Chevy Colorado turbo-diesel from May 2014.

    Andre Smirnov
    Andre Smirnov
    Andre Smirnov is an Automotive Enthusiast, Producer, Reviewer, Videographer, Writer, Software Engineer, Husband, Father, and Friend.

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    10 thoughts on “VW Amarok Pickup Trucks Caught Testing in Arizona [Spied]

    1. I highly doubt the Amarok would ever be priced below its competitors. VW’s historically are higher priced, because they are generally nicer vehicles. VW’s strategy with the US Jetta of 2011 fell on its face. The plan was to greatly cheapen the cars and sell on price, but this alienated most of the core VW crowd. VW has a US plant – why not expand it to build the Amarok here? If you could buy this truck, with the build quality and fit and finish of the current Golf…and have the option of the 2.0 TDI, the 2.0 TSI, and the 3.6L VR6…plus 4×4 and manual shift…I’d be one of the first in line to get it.

    2. I spotted one of these on the 5 freeway in Del Mar, CA a few years back. It was pretty tricked out for off roading.
      I also spotted a Volkswagen TDI Eurovan on the 15 freeway a while ago.
      Would love to have an Amarok to replace my Golf TDI.

    3. TFL Team, from my discussions with VW people at the LA Auto Show, as of Nov 2014 VW had no plans to bring the Amarok to the US. Also, VW noted that they would have to sell a min amount of vehicles and would alter the current Amarok to suit the US market due to its different customer expectations… However, with the dropping of the chicken tax in the years to come, perhaps VW might change their minds??

      Amarok’s are built mainly in Argentina.

    4. Very much doubt they have any intention of selling it in the U.S., probably altitude / or heat testing some new modification

    5. It sure would be great to have another choice available in this segment, although I’m also leery of VW’s reputation for lack of quality. They even make a regular cab/long bed version!

    6. We spotted three Amaroks blazing along one of America’s most famous, and arguably most remote sections of road in the US– The Apache Trail. Its about an hour west of Phoenix and is mile after mile of treacherous winding turns on a mostly dirt, one lane road. The area has provided many Hollywood backdrops!! Hopefully this was a US screen test. Think Ford Super-duty but with a VW badge!! We were in our Tornado red Jetta rental when the silver Amarok emerged from a swirl of dust closely followed by a white one and black one. It was our favorite wildlife sighting of the day!

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