The Toyota Tacoma continues to rack up segment busting numbers in July 2015. It grew an impressive 28.6% over July of last year and sold more units than all competitors combined. The twin trucks from General Motors are about ready to crack the 10,000 units per month mark, but still have a way to go to challenge the Tacoma. The aging Nissan Frontier continues to decline under the pressure from competition. Will Nissan give it refresh soon?
It will be interesting to see how the redesigned 2016 Toyota Tacoma will reflect in the sales numbers. Will it have a ramp-up period for the model changeover that will see a significant decline in sales?
Can GM capitalize on this period? The 2016 Chevy Colorado turbo-diesel is coming within the next 3-4 months. This will be a torque-happy 2.8-liter “baby” Duramax paired to a 6-speed automatic transmission.
We are still waiting for any new information about the Honda Ridgeline. An all-new 2016 model is supposed to show up within the next 5-6 months.
Ford and Ram are still out of the smaller pickup truck game. They do not yet see a compelling business case to re-enter this segment.
Mid-size Trucks – July 2015
| July 2015 # | July ’15 / ’14 % | YTD 2015 # | YTD ’15 / ’14 % | |
| Toyota Tacoma | 17,033 | 28.6% | 105,834 | 19.7% |
| Chevy Colorado | 7,209 | NEW | 48,784 | NEW |
| Nissan Frontier | 4,194 | -27.7% | 38,999 | -6.6% |
| GMC Canyon | 2,654 | NEW | 17,671 | NEW |
| Honda Ridgeline | 6 | -99.6% | 509 | -93.6% |
| total | 31,096 | 211,797 |
Check out the 2015 Toyota Tacoma running the Ike Gauntlet extreme towing test.
And here is the 2015 GMC Canyon towing the same load.
Andre Smirnov is a life-long automotive enthusiast, writer, reporter, and software engineer. He has been a contributor at TFL since 2011.
