The biggest news about March 2014 pickup truck sales is not the Ford F-series continues domination of the segment, but that Ram pickup line sold more units than Chevrolet Silverado and took second place for the month. Yep, Ram outsold Chevy. Ram is still in third place after three months of sales, but it grew the most this month (+25.7% over March of last year).
Silverado had a healthy month but is down -7.6% for the quarter. Interestingly, GMC Sierra had a large improvement for the month at +22.0%. Could the Sierra be taking some customers away from the Silverado?
The Tacoma continues its downward slide, but still holds fifth position. On the other hand, the refreshed Tundra had a great month and first quarter. Frontier’s stelar growth slowed down in March, but it’s still the best improved seller for the first quarter of the year.
Pickup Truck – March 2014 Sales Chart
|Mar 2014 #||Mar ’14 / ’13 %||YTD 2014 #||YTD ’14 / ’13 %|
Check out this TFLtruck video of the 2014 Ram 1500 EcoDiesel
Commercial Van – March 2014 Sales Chart
March saw a big turn-around for the Nissan NV as it grew +27.5% for the month. Ford E-series is still number one, but sales are flat as the industry anticipates the introduction of the 2015 Ford Transit this summer. Ram ProMaster moved into the seventh spot by overtaking the NV200 by a tiny margin. Mercedes-Benz Sprinter continues strong growth, while the Chevy Express and Ford Transit Connect continue to slide down. The new 2014 Transit Connect went on sale, but the supply is still short.
|Feb 2014 #||Feb ’14 / ’13 %||YTD 2014 #||YTD ’14 / ’13 %|
|Ford Transit Connect||3,046||-16.7%||7,431||-28.7%|
|Ram Cargo Van||841||19.0%||1,777||1.0%|
Watch this ‘Up Close and Personal’ TFLtruck video of the 2014 Ram ProMaster.
Andre Smirnov is a life-long automotive enthusiast, writer, reporter, and software engineer. He has been a contributor at TFL since 2011. When not working or spending time with the family – you can find him tinkering in the garage or simply ‘going for a drive’.