Hall Brothers Racing’s Ram Truck, the ‘Mopar Muscle’ monster truck, will be unveiled at the Monster Jam event January 11th in Detroit, MI. The 10,300 lbs Mopar Muscle monster truck is based on the Ram Heavy Duty and makes 2,000-horsepower via a 565ci supercharged Gen II 426 HEMI engine.
No Original Equipment Manufacturer (OEM) has, up until now, sponsored a Monster Jam monster truck. The Mopar Muscle monster truck is sponsored directly by Mopar.
“We’re excited to have Mopar make its first foray into the world of monster trucks by joining the Ram brand in this popular and competitive exhibition series with a such a passionate and loyal following,” said Pietro Gorlier, President and CEO — Mopar, Chrysler Group’s service, parts and customer-care brand. “So much of what Mopar does is applicable to the general consumer, but occasionally we like to show just how capable our brand is of really extreme performance. This is a great and fun opportunity for us to do that with Mopar Muscle and the Hall Brothers.”
The Mopar Muscle monster truck joins “Raminator” and “Rammunition” (the Hall Brothers Racing’s championship winning trucks) for six Monster Jam events in 2014.
“We are very proud of our new Mopar Muscle Ram monster truck,” said Tim Hall owner and crew chief for the Champaign, Ill.-based team. “It looks really fantastic, and I can’t wait to see it run. Mopar has a long and storied history of winning across many forms of racing, so we intend on helping to make their entry into monster truck racing just as successful.”
The Ram Truck brand has sponsored the Hall Brothers Racing’s team since 2002.
“On a personal level, not only have I been passionate about monster trucks since my childhood, but I am really honored to fly the Mopar banner. If you need any indication of how much I love the brand, my own son is named Hemi.”
Partnering with the Hall Brothers and extending Mopar’s reach into monster trucks felt like a perfect fit to Tricia Hecker, Marketing Director — Mopar, who sees the benefits of participating in a series that appeals to an audience with similar passion and core values as the brand.
“It wasn’t just the display of power and performance that made this a good fit for Mopar, but the environment is just so family-oriented,” said Hecker, who brings her own sons to Monster truck events. “With such a strong youth following, we see this as a fantastic way to have a new generation of fans grow up with the Mopar name.”
We wish the Hall Brothers Racing Team good luck this season.
Check out the next big thing from Ram, a small diesel!
Mopar-sponsored machine is the first new Monster Truck introduced in more than a decade
Mopar Muscle will sport a new logo celebrating the 50th anniversary of the Gen II 426 HEMI®
Mike Miller to drive Mopar Muscle in six Monster Jam® events; has a son named Hemi
Mopar Muscle will compete at the following events during the 2014 season:
• January 11 – Monster Jam in Detroit, Mich.
• February 22 – Monster Jam in Arlington, Texas
• May 16-18 – 4 Wheel Jamboree in Lima, Ohio
• June 21-22 – 4 Wheel Jamboree in Springfield, Mo.
• July 11-13 – 4 Wheel Jamboree in Bloomsburg, Pa.
• September 19-21 – 4 Wheel Jamboree in Indianapolis, Ind.
For Mopar and Ram Truck fans who can’t make it to Monster Jam® events in person, FOX Sports 1 and FOX Sports 2 will begin telecasting the competition this January. Check local listings for broadcast times.
