#HailYes marketing campaign to capture New Yorkers’ opinions of the NV200 taxi’s unique features

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The Nissan NV200 Taxi has a hard working public relations team behind it. With the #HailYes marketing campaign, New Yorkers’ opinions are tapped to discover a better taxi experience. Nissan wants to demonstrate that the Nissan NV200 Taxi is what they want.

“Nissan’s #HailYes campaign will engage the more than 600,000 passengers that New York taxis transport every day, creating a conversation among New Yorkers about the city’s need for a better taxi experience,” said Jon Brancheau, vice president of marketing for Nissan North America. “But the solution for an improved taxi isn’t a pipe dream, it’s already here. The Nissan NV200 taxi is the first taxi designed and built expressly for New Yorkers with more custom content for riders and drivers than ever before. We’re confident they will agree by showing their support with a #HailYes for the NV200 every time they ride in a taxi.”

Chick (here) for more information about the Nissan NV200 Taxi.

Here are the special features of the Nissan NV200 Taxi:

  • “Ample room for four passengers and their luggage, offering substantial improvements over current and recently-unveiled taxi models
  • Sliding doors with entry step and grab handles, providing easy entry and exit
  • Opening side windows
  • Independently-controlled, rear air conditioning
  • Active carbon-lined headliner to help neutralize interior odors
  • Overhead reading lights for passengers and floor lighting to help locate belongings
  • Mobile charging ports for passengers, including a 12-volt electrical outlet and two USB ports
  • Breathable, antimicrobial, environment-friendly, durable and easy-to-clean seat fabric, simulating the look and feel of leather
  • Flat “no hump” passenger floor area for more comfortable ride
  • Rollover curtain airbags for all occupants – the NV200 taxi is the first New York taxi to be crash-tested with taxi equipment installed, including the partition

2014 nissan new york taxi of tomorrow todayOther notable NV200 taxi features focus on driver comfort, customer satisfaction and the environment:

    • A low-annoyance horn with exterior lights that indicate when the vehicle is honking, so the horn is used less frequently
    • Hearing Loop System for the hearing impaired
    • Driver and passenger intercom system
    • Proven 2.0L 4-cylinder powertrain, engineered to enhance the emission performance and fuel efficiency of the taxi fleet
    • 150,000 mile powertrain warranty
    • A 6-way adjustable driver’s seat featuring both recline and lumbar adjustments, even with a partition installed
    • Unique driver’s seat material and stitching to promote improved airflow
    • USB auxiliary audio input and charge port for driver
    • Standard navigation system with integrated rearview backup monitor
    • All necessary wiring and installation provisions” – – Nissan Media

Smart PR to be sure. Nissan is banking on New York as an example for other cities around the world to take notice. Curious to see how these vans hold up over the next decade.

Speaking of vans, check out this first drive review of the Ram ProMaster!

Nathan Adlen brings an uncompromising passion and love for cars to TFLcar & Truck. Not only does Nathan add his talents to this website,he also works with Roman to review cars for the TFLcar & TFLTruck channel. Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism – Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.
Nathan Adlen brings an uncompromising passion and love for cars to TFLcar & Truck. Not only does Nathan add his talents to this website,he also works with Roman to review cars for the TFLcar & TFLTruck channel. Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism – Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.