General Motors is raising the price of the 2014 Chevrolet Silverado and the 2014 GMC Sierra up to $1,500. This was reported by Fox Business and the report goes on to say that Ford and RAM/Dodge have made an impression on fairly slow truck sales for General Motors.
Now that General Motors is just about clear of the 2013 truck models, they indicate that the price increase is part of normal business.
“The launches of the 2014 Silverado and GMC Sierra are hitting their stride and evolving as expected,” GM spokesman Jim Cain said. “With the sell down of the ‘13 models nearly complete, this price adjustment was planned and is a normal part of business. We have the best trucks and they’re the best value in the market.” (source: FOX Business)
I think General Motors makes good trucks, but with players like Ford and RAM/Dodge undercutting their prices and out-selling them, I would have guessed that the General would ease up on the prices. This is the toughest market on the planet and truck sales can make or break an automaker.
The last thing General Motors needs is another public issue with their pickup trucks. You can read about the recall of GM trucks (here).
Fortunately, General Motors is introducing the revamped Chevrolet Colorado and GMC Canyon. Hopefully, they will offset the price increase.
Check out Roman’s video review of the 2014 Chevy Silverado High Country 6.2L V8 Pickup