The Volvo FMX is a new construction truck for overseas markets that’s banking on it toughness as being a big selling point. How big? They hung it 70-feet off the water using its front towing hook – and nothing else. All of this was a promotional stunt and was used in a video called “The Hook.”
Adding to the video, Volvo Truck President, Claes Nilsson, stood on the bumper of the Volvo FMX filming for two-hours, before repelling to the ground. This ballsy stunt was performed amid high winds and without any computer trickery. It’s a simple, yet effective video and it was filmed in Göteborg harbor, Sweeden.
“Yes, I have to admit I had butterflies in my stomach and I certainly wondered more than once what I’d let myself in for ! I’m no mountain-climber and I don’t like heights, but I’d promised to do the stunt, so I couldn’t very well back out,” says Claes Nilsson. – – Volvo Trucks Media
“Of course filming is a time-consuming process and there were many retakes. It was fairly cold – about 8 degrees above zero – and the wind was blowing about 25 mph, so my hands got pretty cold after a while. But it all went very well and, as safety was paramount, I was never really afraid,” continues Claes Nilsson. – – Volvo Truck Media
Speaking of tough trucks, check out this video of this 1963 Dodge Power Wagon!