General Motors has been on a tear recently with its special edition vehicles. Joining the aesthetically enhanced group are the Silverado Rally Edition trucks pictured above. They come with 20 or 22-inch rims, matte black graphics, and body-colored pieces where one would usually find chrome. According to the quote below, the factory-produced special edition trucks are selling faster and for more moolah than their standard counterparts. Kudos to GM for finding a winning formula that squeezes even more profit out of the already margin-rich full-size truck market.
“We introduced several special editions in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind,” said Sandor Piszar, Chevrolet truck marketing director. “They clearly resonated with buyers, selling in one-third the time – and attracting new, younger, and more affluent buyers to the brand – than the industry average. They also helped make Chevrolet the fastest-growing truck brand in the industry. In 2015, total Chevrolet truck sales increased 27 percent – double the increase for the total truck market. As we expand our lineup of special editions for 2016, we expect to continue that momentum.”
Other special edition trucks we’ve seen in the last few months include the Chevy Silverado Realtree – a camo-infused truck for the outdoor enthusiast – the Chevy Silverado Midnight Edition, and the GMC Sierra All Terrain X. With all of these special editions, we’re accepting applications for a full-time GM special edition reporter. Send your resumes to Andre Smirnov at The Fast Lane Truck (sorry, Andre). On a serious note, there has been a trend towards more custom-looking trucks straight from the factory. One of the benefits is that customers can roll the additional cost into their financing… appealing to a young 20-something without a lot of cash laying around.
Check out this video of one of the most off-road worthy factory-made Sierra ever, the All Terrain X.