2016 Chevy Silverado Rally Edition: Factory-Made Street Cred [News]

Chevrolet-Silverado-Rally-Editions

General Motors has been on a tear recently with its special edition vehicles. Joining the aesthetically enhanced group are the Silverado Rally Edition trucks pictured above. They come with 20 or 22-inch rims, matte black graphics, and body-colored pieces where one would usually find chrome. According to the quote below, the factory-produced special edition trucks are selling faster and for more moolah than their standard counterparts. Kudos to GM for finding a winning formula that squeezes even more profit out of the already margin-rich full-size truck market.

“We introduced several special editions in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind,” said Sandor Piszar, Chevrolet truck marketing director. “They clearly resonated with buyers, selling in one-third the time – and attracting new, younger, and more affluent buyers to the brand – than the industry average. They also helped make Chevrolet the fastest-growing truck brand in the industry. In 2015, total Chevrolet truck sales increased 27 percent – double the increase for the total truck market. As we expand our lineup of special editions for 2016, we expect to continue that momentum.”

Chevrolet-Silverado-Rally-Edition

Other special edition trucks we’ve seen in the last few months include the Chevy Silverado Realtree – a camo-infused truck for the outdoor enthusiast – the Chevy Silverado Midnight Edition, and the GMC Sierra All Terrain X. With all of these special editions, we’re accepting applications for a full-time GM special edition reporter. Send your resumes to Andre Smirnov at The Fast Lane Truck (sorry, Andre). On a serious note, there has been a trend towards more custom-looking trucks straight from the factory. One of the benefits is that customers can roll the additional cost into their financing… appealing to a young 20-something without a lot of cash laying around.

Check out this video of one of the most off-road worthy factory-made Sierra ever, the All Terrain X.