Full-Size Truck Sales
| Feb 2016 # | Jan 2016 # | Feb ’16/Jan ’16 % | Feb 2016/2015 | YTD 2016 # | YTD 2016/2015 % | |
|---|---|---|---|---|---|---|
| Ford F-Series | 60,697 | 51,450 | 18.0% | 9.9% | 112,237 | 2.4% |
| Chevrolet Silverado | 43,136 | 37,863 | 13.9% | -5.0% | 80,999 | -0.6% |
| Ram | 38,555 | 29,938 | 28.8% | 23.0% | 68,493 | 14.0% |
| GMC Sierra | 15,202 | 14,381 | 5.7% | 0.3% | 29,583 | 6.5% |
| Toyota Tundra | 8,301 | 7,232 | 14.8% | -8.3% | 15,533 | -9.9% |
| Nissan Titan | 1,060 | 937 | 13.1% | 29.9% | 1,997 | 25.6% |
February sales figures are in and once again the F-series reigns supreme among full-size trucks, selling a total of 60,697 units. It seems consumers were able to shrug off their holiday hangovers by the end of January and were once again ready to pull out the check books last month. Compared to January, all full-size trucks saw healthy growth, although the GMC Sierra didn’t keep pace with the rest of the pack. The aging Tundra is also losing its appeal with consumers, as year-to-date sales are down nearly 10% versus 2015, the most of any truck on the market.
Mid-Size Truck Sales
| Feb 2016 # | Jan 2016 # | Feb ’16/Jan ’16 % | Feb 2016/2015 | YTD 2016 # | YTD 2016/2015 % | |
|---|---|---|---|---|---|---|
| Toyota Tacoma | 14,172 | 12,717 | 11.4% | 14.5% | 26,889 | 13.1% |
| Chevrolet Colorado | 7,394 | 5,508 | 34.2% | 12.7% | 12,902 | 3.2% |
| Nissan Frontier | 6,834 | 6,363 | 7.4% | 11.9% | 13,197 | 10.2% |
| GMC Canyon | 2,440 | 2,270 | 7.5% | -2.9% | 4,710 | -0.2% |
In the mid-size market, the Chevrolet Colorado had the most impressive month-over-month growth, although the Tacoma still managed to nearly double the Colorado’s numbers. Will the GM Colorado/Canyon twins ever catch up? The Duramax engine option might help but likely not enough. While many consumers love the idea of a small diesel, the recent Canyon Duramax we tested was nearly $45k. That’s a lot of money for most people to spend on a midsize pickup. Once the new Honda Ridgeline hits the market, sales will get more diluted… although some people struggle with accepting the Ridgeline as a truck.
